signup-cro-playbook

Name: signup-cro-playbook
Author: alirezarezvani

Every field reduces conversion. For each field, ask:

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# signup-flow-cro reference

## Core Principles

### 1. Minimize Required Fields
Every field reduces conversion. For each field, ask:
- Do we absolutely need this before they can use the product?
- Can we collect this later through progressive profiling?
- Can we infer this from other data?

**Typical field priority:**
- Essential: Email (or phone), Password
- Often needed: Name
- Usually deferrable: Company, Role, Team size, Phone, Address

### 2. Show Value Before Asking for Commitment
- What

How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/signup-cro-playbook.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/signup-flow-cro/references/signup-cro-playbook.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/signup-flow-cro/references/signup-cro-playbook.md