form-cro-playbook

Name: form-cro-playbook
Author: alirezarezvani

Each field reduces completion rate. Rule of thumb:

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# form-cro reference

## Core Principles

### 1. Every Field Has a Cost
Each field reduces completion rate. Rule of thumb:
- 3 fields: Baseline
- 4-6 fields: 10-25% reduction
- 7+ fields: 25-50%+ reduction

For each field, ask:
- Is this absolutely necessary before we can help them?
- Can we get this information another way?
- Can we ask this later?

### 2. Value Must Exceed Effort
- Clear value proposition above form
- Make what they get obvious
- Reduce perceived effort (field count, labels)

How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/form-cro-playbook.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/form-cro/references/form-cro-playbook.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/form-cro/references/form-cro-playbook.md