Marketing & Growth

113 skills in this category

attribution-models-guide
Comprehensive reference for multi-touch attribution modeling in marketing analytics. This guide covers the five standard attribution models, their mathematical foundations, selection criteria, and practical application guidelines.
marketing-skillattributionmodelsguide

by alirezarezvani · alirezarezvani-claude-skills

funnel-optimization-framework
A stage-by-stage guide to diagnosing and improving marketing and sales funnel performance. Use this framework alongside the funnel_analyzer.py tool to identify bottlenecks and implement targeted optimizations.
marketing-skillfunneloptimizationframework

by alirezarezvani · alirezarezvani-claude-skills

content-brief-guide
A brief isn't a writing assignment. It's a contract between the strategist and the writer — and when you're both the same person, it's still the contract between your thinking brain and your writing brain. Skip it and you'll rewrite. Do it right and the draft almost writes itself.
marketing-skillcontentbriefguide

by alirezarezvani · alirezarezvani-claude-skills

SKILL
42 marketing agent skills and plugins for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw, and 6 more coding agents. 7 pods: content, SEO, CRO, channels, growth, intelligence, sales. Foundation context + orchestration router. 27 Python tools (stdlib-only).
marketing-skillskillagentpython

by alirezarezvani · alirezarezvani-claude-skills

SKILL
4 business growth agent skills and plugins for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw. Customer success (health scoring, churn), sales engineer (RFP), revenue operations (pipeline, GTM), contract & proposal writer. Python tools (stdlib-only).
business-growthskillagentpython

by alirezarezvani · alirezarezvani-claude-skills

brand-identity-and-framework
Anthropic's brand identity is clean, precise, and intellectually grounded. It communicates trustworthiness and technical sophistication without feeling cold or corporate.
marketing-skillbrandidentityand

by alirezarezvani · alirezarezvani-claude-skills

launch-frameworks-and-checklists
The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.
marketing-skilllaunchframeworksand

by alirezarezvani · alirezarezvani-claude-skills

developer-growth-analysis
Analyzes your recent Claude Code chat history to identify coding patterns, development gaps, and areas for improvement, curates relevant learning resources from HackerNews, and automatically sends a personalized growth report to your Slack DMs.
developer-growth-analysisdevelopergrowthanalysis

by davepoon · buildwithclaude

ai-search-landscape
How each major AI search platform selects, weights, and cites sources. Use this to calibrate your optimization strategy per platform.
marketing-skillsearchlandscapeai

by alirezarezvani · alirezarezvani-claude-skills

campaign-metrics-benchmarks
Industry benchmark reference for marketing campaign performance metrics. Use these benchmarks to contextualize your campaign results, identify underperformance, and set realistic targets.
marketing-skillcampaignmetricsbenchmarks

by alirezarezvani · alirezarezvani-claude-skills

ai-tells-checklist
A comprehensive reference for detecting AI-generated or AI-assisted writing patterns. Use this during Mode 1 (Detect) to audit content before editing.
marketing-skilltellschecklistai

by alirezarezvani · alirezarezvani-claude-skills

content-brief-template
> Fill in every field before writing starts. Blank fields mean assumptions. Assumptions mean rewrites.
marketing-skillcontentbrieftemplate

by alirezarezvani · alirezarezvani-claude-skills

content-strategy-reference
Every piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation.
marketing-skillcontentstrategyreference

by alirezarezvani · alirezarezvani-claude-skills

schema-types-guide
A practitioner's reference for schema.org types — what they do, what fields matter, and what Google actually uses for rich results.
marketing-skillschematypesguide

by alirezarezvani · alirezarezvani-claude-skills

internal-linking-playbook
Patterns for building an internal link structure that distributes equity intelligently and reinforces topical authority.
marketing-skillinternallinkingplaybook

by alirezarezvani · alirezarezvani-claude-skills

gtm-efficiency-benchmarks
SaaS benchmarks by funding stage, industry standards, and strategies for improving go-to-market efficiency.
business-growthgtmefficiencybenchmarks

by alirezarezvani · alirezarezvani-claude-skills

pipeline-management-framework
Best practices for pipeline management including stage definitions, conversion benchmarks, velocity optimization, and inspection cadence.
business-growthpipelinemanagementframework

by alirezarezvani · alirezarezvani-claude-skills

revops-metrics-guide
Complete reference for Revenue Operations metrics hierarchy, definitions, formulas, interpretation guidelines, and common mistakes.
business-growthrevopsmetricsguide

by alirezarezvani · alirezarezvani-claude-skills

rfp-response-guide
A comprehensive reference for Sales Engineers responding to Requests for Proposal (RFP) and Requests for Information (RFI).
business-growthrfpresponseguide

by alirezarezvani · alirezarezvani-claude-skills

one-page-marketing
Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", or "referral program". Covers the PVP Index, channel selection, and advocacy systems. For br
one-page-marketingonepagemarketing

by jeremylongshore · plugins-plus-skills

deliverability-guide
A cold email that lands in spam is worse than no email at all — it damages your sender reputation for future sends. Get deliverability right before you worry about copy.
marketing-skilldeliverabilityguide

by alirezarezvani · alirezarezvani-claude-skills

follow-up-playbook
Full cadence guide, angle rotation, and breakup email templates. The goal: stay persistent without becoming noise.
marketing-skillfollowplaybook

by alirezarezvani · alirezarezvani-claude-skills

voice-techniques
Techniques for injecting authentic brand voice into content. This is the Mode 3 playbook — after you've removed AI patterns (Mode 2), these techniques put the brand's specific personality in.
marketing-skillvoicetechniques

by alirezarezvani · alirezarezvani-claude-skills

natural-transitions
Transitional phrases to guide readers through your content. Good signposting improves readability, user engagement, and helps search engines understand content structure.
marketing-skillnaturaltransitions

by alirezarezvani · alirezarezvani-claude-skills

implementation-patterns
Copy-paste JSON-LD patterns for every common schema type. Replace ALL_CAPS placeholders with real values. Test at rich-results.google.com before deploying.
marketing-skillimplementationpatterns

by alirezarezvani · alirezarezvani-claude-skills

scorecard-marketing
Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", or "score-based segmentation". Covers question design, dynamic results by tier, and automated follow-up sequences. For
scorecard-marketingscorecardmarketing

by jeremylongshore · plugins-plus-skills

cs-playbooks
Comprehensive intervention, onboarding, renewal, expansion, and escalation playbooks for SaaS customer success management.
business-growthplaybooks

by alirezarezvani · alirezarezvani-claude-skills

brand_voice_analysis_example
Demonstration of brand_voice_analyzer.py input and output.
marketing-skillbrandvoiceanalysis

by alirezarezvani · alirezarezvani-claude-skills

seo-meta-generator
This skill provides automated assistance for seo meta generator tasks within the Frontend Development domain.
seo-meta-generatorseometagenerator

by jeremylongshore · plugins-plus-skills

MARKETING-EXPANSION-PLAN
Marketing Team Expansion — Audit & Implementation Plan
marketing-skillmarketingexpansionplan

by alirezarezvani · alirezarezvani-claude-skills

sample-size-guide
Reference for calculating sample sizes and test duration.
marketing-skillsamplesizeguide

by alirezarezvani · alirezarezvani-claude-skills

debugging-playbook
Step-by-step methodology for diagnosing and fixing analytics tracking issues.
marketing-skilldebuggingplaybookdebug

by alirezarezvani · alirezarezvani-claude-skills

event-taxonomy-guide
Complete reference for naming conventions, event structure, and parameter standards.
marketing-skilleventtaxonomyguide

by alirezarezvani · alirezarezvani-claude-skills

aso-audit-template
Use this template to conduct a systematic App Store Optimization audit.
marketing-skillasoaudittemplate

by alirezarezvani · alirezarezvani-claude-skills

aso-best-practices
Optimization strategies for improving app store visibility, conversion, and rankings.
marketing-skillasobestpractices

by alirezarezvani · alirezarezvani-claude-skills

keyword-research-guide
Systematic approach to discovering, evaluating, and selecting keywords for app store optimization.
marketing-skillkeywordresearchguide

by alirezarezvani · alirezarezvani-claude-skills

cancel-flow-playbook
Complete reference for designing, building, and auditing cancel flows.
marketing-skillcancelflowplaybook

by alirezarezvani · alirezarezvani-claude-skills

seo_optimization_example
Demonstration of seo_optimizer.py input and output.
marketing-skillseooptimizationexample

by alirezarezvani · alirezarezvani-claude-skills

plain-english-alternatives
Replace complex or pompous words with plain English alternatives.
marketing-skillplainenglishalternatives

by alirezarezvani · alirezarezvani-claude-skills

tool-types-guide
Tool Types Guide — Comprehensive Reference for Free Marketing Tools
marketing-skilltooltypesguide

by alirezarezvani · alirezarezvani-claude-skills

marketing_skills_roadmap
Marketing Team Skills Suite - Implementation Roadmap
marketing-skillmarketingskillsroadmap

by alirezarezvani · alirezarezvani-claude-skills

pricing-page-playbook
Design specs, copy frameworks, and conversion tactics for SaaS pricing pages.
marketing-skillpricingpageplaybook

by alirezarezvani · alirezarezvani-claude-skills

seo-audit-reference
1. **Crawlability & Indexation** (can Google find and index it?)
marketing-skillseoauditreference

by alirezarezvani · alirezarezvani-claude-skills

signup-cro-playbook
Every field reduces conversion. For each field, ask:
marketing-skillsignupcroplaybook

by alirezarezvani · alirezarezvani-claude-skills

url-design-guide
URL structure by site type — with examples of what good and bad looks like in practice.
marketing-skillurldesignguide

by alirezarezvani · alirezarezvani-claude-skills

health-scoring-framework
Complete methodology for multi-dimensional customer health scoring in SaaS customer success.
business-growthhealthscoringframework

by alirezarezvani · alirezarezvani-claude-skills

test-templates
Templates for planning, documenting, and analyzing experiments.
marketing-skilltesttemplates

by alirezarezvani · alirezarezvani-claude-skills

creative-frameworks
Creative Frameworks — Headline and Copy Formulas by Platform and Funnel Stage
marketing-skillcreativeframeworks

by alirezarezvani · alirezarezvani-claude-skills

platform-specs
Platform Specs — Ad Copy Character Limits and Format Requirements
marketing-skillplatformspecs

by alirezarezvani · alirezarezvani-claude-skills

gtm-patterns
Common Google Tag Manager configurations for SaaS applications.
marketing-skillgtmpatterns

by alirezarezvani · alirezarezvani-claude-skills

dunning-guide
Payment recovery strategies, retry logic, and email sequences for involuntary churn.
marketing-skilldunningguide

by alirezarezvani · alirezarezvani-claude-skills

copy-frameworks
Headline formulas, page section types, and structural templates.
marketing-skillcopyframeworks

by alirezarezvani · alirezarezvani-claude-skills

launch-playbook
Launch Playbook — How to Launch a Free Tool for Maximum Impact
marketing-skilllaunchplaybook

by alirezarezvani · alirezarezvani-claude-skills

attribution-guide
Multi-touch attribution setup, analysis, and reporting.
marketing-skillattributionguide

by alirezarezvani · alirezarezvani-claude-skills

campaign-templates
Ready-to-use campaign briefs and structures for LinkedIn, Google, and Meta.
marketing-skillcampaigntemplates

by alirezarezvani · alirezarezvani-claude-skills

hubspot-workflows
Pre-built workflow configurations for lead scoring, nurturing, and assignment.
marketing-skillhubspotworkflows

by alirezarezvani · alirezarezvani-claude-skills

ideas-by-category
Complete list of proven marketing approaches organized by category.
marketing-skillideascategory

by alirezarezvani · alirezarezvani-claude-skills

international-gtm
Market-by-market expansion guides for US, UK, DACH, France, and Canada.
marketing-skillinternationalgtm

by alirezarezvani · alirezarezvani-claude-skills

launch-checklists
GTM launch playbooks for Tier 1, 2, and 3 product releases.
marketing-skilllaunchchecklists

by alirezarezvani · alirezarezvani-claude-skills

messaging-templates
Ready-to-use messaging frameworks for different personas and contexts.
marketing-skillmessagingtemplates

by alirezarezvani · alirezarezvani-claude-skills

positioning-frameworks
Strategic positioning methodologies for B2B SaaS products.
marketing-skillpositioningframeworks

by alirezarezvani · alirezarezvani-claude-skills

ad-copy-templates
Detailed formulas and templates for writing high-converting ad copy.
marketing-skillcopytemplates

by alirezarezvani · alirezarezvani-claude-skills

audience-targeting
Detailed targeting strategies for each major ad platform.
marketing-skillaudiencetargeting

by alirezarezvani · alirezarezvani-claude-skills

pricing-models
Comprehensive reference for SaaS pricing models with real-world examples and when to use each.
marketing-skillpricingmodels

by alirezarezvani · alirezarezvani-claude-skills

measurement-framework
Measurement Framework — Referral Program Metrics, Benchmarks, and Optimization Playbook
marketing-skillmeasurementframework

by alirezarezvani · alirezarezvani-claude-skills

program-mechanics
Program Mechanics — Referral and Affiliate Design Patterns
marketing-skillprogrammechanics

by alirezarezvani · alirezarezvani-claude-skills

post-templates
Ready-to-use templates for different platforms and content types.
marketing-skillposttemplates

by alirezarezvani · alirezarezvani-claude-skills

executive_business_review_template
**Prepared for:** [Executive Name, Title]
business-growthexecutivebusinessreview

by alirezarezvani · alirezarezvani-claude-skills

MARKETING-EXECUTION-PLAN
Marketing Team Expansion — Execution Plan
marketing-skillmarketingexecutionplan

by alirezarezvani · alirezarezvani-claude-skills

content-patterns
Content Patterns for AI Citability
marketing-skillcontentpatternsai

by alirezarezvani · alirezarezvani-claude-skills

monitoring-guide
AI Visibility Monitoring Guide
marketing-skillmonitoringguideai

by alirezarezvani · alirezarezvani-claude-skills

campaign_report_template
**Report Period:** [Start Date] - [End Date]
marketing-skillcampaignreporttemplate

by alirezarezvani · alirezarezvani-claude-skills

channel_comparison_template
Channel Performance Comparison
marketing-skillchannelcomparisontemplate

by alirezarezvani · alirezarezvani-claude-skills

content_calendar_template
Content Calendar Template - [Month Year]
marketing-skillcontentcalendartemplate

by alirezarezvani · alirezarezvani-claude-skills

social_media_optimization
Social Media Optimization Guide
marketing-skillsocialmediaoptimization

by alirezarezvani · alirezarezvani-claude-skills

email-sequence-playbook
email-sequence reference
marketing-skillemailsequenceplaybook

by alirezarezvani · alirezarezvani-claude-skills

form-cro-playbook
Each field reduces completion rate. Rule of thumb:
marketing-skillformcroplaybook

by alirezarezvani · alirezarezvani-claude-skills

marketing-context-template
**One-liner:** [What you do in one sentence]
marketing-skillmarketingcontexttemplate

by alirezarezvani · alirezarezvani-claude-skills

mental-models-catalog
Mental Models Catalog for Marketing
marketing-skillmentalmodelscatalog

by alirezarezvani · alirezarezvani-claude-skills

platform-setup-checklists
Complete setup checklists for major ad platforms.
marketing-skillplatformsetupchecklists

by alirezarezvani · alirezarezvani-claude-skills

popup-cro-playbook
popup-cro reference
marketing-skillpopupcroplaybook

by alirezarezvani · alirezarezvani-claude-skills

onboarding_checklist_template
Customer Onboarding Checklist (90-Day)
business-growthonboardingchecklisttemplate

by alirezarezvani · alirezarezvani-claude-skills

success_plan_template
**Account Executive:** [AE Name]
business-growthsuccessplantemplate

by alirezarezvani · alirezarezvani-claude-skills

forecast_report_template
Forecast Accuracy Report - [Period]
business-growthforecastreporttemplate

by alirezarezvani · alirezarezvani-claude-skills

gtm_dashboard_template
GTM Efficiency Dashboard - [Quarter/Period]
business-growthgtmdashboardtemplate

by alirezarezvani · alirezarezvani-claude-skills

pipeline_review_template
Pipeline Review - [Date]
business-growthpipelinereviewtemplate

by alirezarezvani · alirezarezvani-claude-skills

demo_script_template
Demo Script Template
business-growthdemoscripttemplate

by alirezarezvani · alirezarezvani-claude-skills

poc_scorecard_template
POC Evaluation Scorecard
business-growthpocscorecardtemplate

by alirezarezvani · alirezarezvani-claude-skills

technical_proposal_template
Technical Proposal Template
business-growthtechnicalproposaltemplate

by alirezarezvani · alirezarezvani-claude-skills

competitive-positioning-framework
Competitive Positioning Framework
business-growthcompetitivepositioningframework

by alirezarezvani · alirezarezvani-claude-skills

poc-best-practices
Proof of Concept (POC) Best Practices
business-growthpocbestpractices

by alirezarezvani · alirezarezvani-claude-skills

HOW_TO_USE
How to Use the App Store Optimization Skill
marketing-skillhowuse

by alirezarezvani · alirezarezvani-claude-skills

platform-requirements
Platform Requirements Reference
marketing-skillplatformrequirements

by alirezarezvani · alirezarezvani-claude-skills

ab_test_template
**Test Name:** [Descriptive test name]
marketing-skilltesttemplate

by alirezarezvani · alirezarezvani-claude-skills

content-architecture
Content Architecture for Competitor Pages
marketing-skillcontentarchitecture

by alirezarezvani · alirezarezvani-claude-skills

analytics_guide
Content Analytics & Performance Metrics
marketing-skillanalyticsguide

by alirezarezvani · alirezarezvani-claude-skills

brand_guidelines
Brand Voice & Style Guidelines
marketing-skillbrandguidelines

by alirezarezvani · alirezarezvani-claude-skills

content_frameworks
Content Creation Frameworks & Templates
marketing-skillcontentframeworks

by alirezarezvani · alirezarezvani-claude-skills

optimization-checklist
Pre-Publish Optimization Checklist
marketing-skilloptimizationchecklist

by alirezarezvani · alirezarezvani-claude-skills

international-playbooks
International Market Playbooks
marketing-skillinternationalplaybooks

by alirezarezvani · alirezarezvani-claude-skills