pricing-page-playbook

Design specs, copy frameworks, and conversion tactics for SaaS pricing pages.

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# Pricing Page Playbook

Design specs, copy frameworks, and conversion tactics for SaaS pricing pages.

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## What a Pricing Page Actually Has to Do

One job: get the right customer to click the right plan's CTA. Everything on the page should serve that job or get removed.

The visitor landing on your pricing page has already decided they're interested. They're now asking:
1. "Which plan is for me?"
2. "Is it worth the price?"
3. "What's the catch?"

Your page answers those three questions, in
How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/pricing-page-playbook.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/pricing-strategy/references/pricing-page-playbook.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/pricing-strategy/references/pricing-page-playbook.md

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