internal-linking-playbook
Patterns for building an internal link structure that distributes equity intelligently and reinforces topical authority.
Content Preview
# Internal Linking Playbook Patterns for building an internal link structure that distributes equity intelligently and reinforces topical authority. --- ## The Three Goals of Internal Linking 1. **Crawlability** — every page should be reachable from the homepage in 3 clicks or fewer 2. **Equity flow** — link equity flows from authoritative pages to pages you want to rank 3. **Topical signals** — anchor text and link context tell Google what a page is about Most sites get none of these right
How to Use
Recommended: Install to project (local)
mkdir -p .claude/skills
curl -o .claude/skills/internal-linking-playbook.md \
https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/site-architecture/references/internal-linking-playbook.mdSkill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.
Alternative: Clone full repo
git clone https://github.com/alirezarezvani/claude-skillsThen reference at marketing-skill/site-architecture/references/internal-linking-playbook.md
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