campaign-metrics-benchmarks

Industry benchmark reference for marketing campaign performance metrics. Use these benchmarks to contextualize your campaign results, identify underperformance, and set realistic targets.

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# Campaign Metrics Benchmarks

Industry benchmark reference for marketing campaign performance metrics. Use these benchmarks to contextualize your campaign results, identify underperformance, and set realistic targets.

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## How to Use This Reference

1. Find your industry vertical and channel combination
2. Compare your actual metrics to the benchmark ranges
3. Use the assessment scale: Below Low = underperforming, Low-Target = below target, Target-High = good, Above High = excellent
4. Adju
How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/campaign-metrics-benchmarks.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/campaign-analytics/references/campaign-metrics-benchmarks.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/campaign-analytics/references/campaign-metrics-benchmarks.md

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