ad-copy-templates

Detailed formulas and templates for writing high-converting ad copy.

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# Ad Copy Templates Reference

Detailed formulas and templates for writing high-converting ad copy.

## Primary Text Formulas

### Problem-Agitate-Solve (PAS)

```
[Problem statement]
[Agitate the pain]
[Introduce solution]
[CTA]
```

**Example:**
> Spending hours on manual reporting every week?
> While you're buried in spreadsheets, your competitors are making decisions.
> [Product] automates your reports in minutes.
> Start your free trial →

---

### Before-After-Bridge (BAB)

```
[Current pa
How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/ad-copy-templates.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/paid-ads/references/ad-copy-templates.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/paid-ads/references/ad-copy-templates.md

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