metrics-frameworks

AARRR breaks the product journey into five stages.

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# Metrics Frameworks

## AARRR (Pirate Metrics)

AARRR breaks the product journey into five stages.

1. Acquisition
- How users discover the product
- Example metrics: signups, CAC, channel conversion

2. Activation
- First meaningful value moment
- Example metrics: activation rate, time-to-first-value

3. Retention
- Ongoing user return behavior
- Example metrics: D7/W4 retention, rolling retained users

4. Revenue
- Monetization and value capture
- Example metrics: conversion to paid, ARPU, ex
How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/metrics-frameworks.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/product-team/product-analytics/references/metrics-frameworks.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at product-team/product-analytics/references/metrics-frameworks.md

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