copy-frameworks

# Landing Page Copywriting Frameworks

## Overview

Four copy frameworks with worked SaaS examples you can adapt. Each framework includes a complete before/after example plus specific guidelines for each section.

## 1. AIDA Framework (Attention - Interest - Desire - Action)

The classic direct response formula, ideal for product landing pages.

**Example — Project management SaaS:**

> **Attention:** "Your Team Loses 12 Hours Every Sprint to Status Meetings"
>
> **Interest:** "Engineering teams