program-mechanics

Name: program-mechanics
Author: alirezarezvani

Program Mechanics — Referral and Affiliate Design Patterns

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# Program Mechanics — Referral and Affiliate Design Patterns

Detailed design patterns with real-world examples. Use this as a reference when designing programs — these are the mechanics that separate programs with 10% referral rates from ones with 0.5%.

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## The Two Fundamental Program Types

### Type A: Customer-to-Customer Referral
Your best customers refer their peers. Classic example: Dropbox, Airbnb, Uber.

**Core mechanics:**
- Referral link generated per user
- Reward given when refe

How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/program-mechanics.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/referral-program/references/program-mechanics.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/referral-program/references/program-mechanics.md