positioning-frameworks

Strategic positioning methodologies for B2B SaaS products.

Content Preview
# Positioning Frameworks

Strategic positioning methodologies for B2B SaaS products.

---

## Table of Contents

- [April Dunford Positioning](#april-dunford-positioning)
- [Geoffrey Moore Positioning](#geoffrey-moore-positioning)
- [Positioning Validation](#positioning-validation)
- [Competitive Positioning Map](#competitive-positioning-map)

---

## April Dunford Positioning

### The 5-Step Process

Execute positioning using April Dunford's "Obviously Awesome" methodology:

1. List competitive
How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/positioning-frameworks.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/marketing-strategy-pmm/references/positioning-frameworks.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/marketing-strategy-pmm/references/positioning-frameworks.md

Related Skills