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# Mental Models Catalog for Marketing ## Foundational Thinking Models These models sharpen your strategy and help you solve the right problems. ### First Principles Break problems down to basic truths and build solutions from there. Instead of copying competitors, ask "why" repeatedly to find root causes. Use the 5 Whys technique to tunnel down to what really matters. **Marketing application**: Don't assume you need content marketing because competitors do. Ask why you need it, what problem i
How to Use
Recommended: Install to project (local)
mkdir -p .claude/skills
curl -o .claude/skills/mental-models-catalog.md \
https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/marketing-psychology/references/mental-models-catalog.mdSkill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.
Alternative: Clone full repo
git clone https://github.com/alirezarezvani/claude-skillsThen reference at marketing-skill/marketing-psychology/references/mental-models-catalog.md
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