follow-up-playbook

Full cadence guide, angle rotation, and breakup email templates. The goal: stay persistent without becoming noise.

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# Follow-Up Playbook

Full cadence guide, angle rotation, and breakup email templates. The goal: stay persistent without becoming noise.

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## The Core Problem with Follow-Ups

Most follow-up emails are a form of wishful thinking: "Maybe they missed it. I'll send it again." They didn't miss it. They read it, didn't feel urgency, and moved on. Another "just checking in" doesn't create urgency — it signals that you have nothing new to offer.

The only follow-up worth sending is one that adds so
How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/follow-up-playbook.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/cold-email/references/follow-up-playbook.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/cold-email/references/follow-up-playbook.md

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