email-sequence-playbook

Name: email-sequence-playbook
Author: alirezarezvani

email-sequence reference

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# email-sequence reference

## Core Principles

### 1. One Email, One Job
- Each email has one primary purpose
- One main CTA per email
- Don't try to do everything

### 2. Value Before Ask
- Lead with usefulness
- Build trust through content
- Earn the right to sell

### 3. Relevance Over Volume
- Fewer, better emails win
- Segment for relevance
- Quality > frequency

### 4. Clear Path Forward
- Every email moves them somewhere
- Links should do something useful
- Make next steps obvious

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How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/email-sequence-playbook.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/email-sequence/references/email-sequence-playbook.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/email-sequence/references/email-sequence-playbook.md