dunning-guide
Payment recovery strategies, retry logic, and email sequences for involuntary churn.
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# Dunning Guide Payment recovery strategies, retry logic, and email sequences for involuntary churn. --- ## Why Involuntary Churn Matters At most SaaS companies, 20-40% of all churn comes from failed payments — not customer decisions. The customer didn't choose to leave. Their card expired, got replaced, hit a limit, or was flagged by their bank. Most of these situations are recoverable within 7-14 days. **The math:** - 1,000 active customers - 3% monthly churn rate = 30 churned per month -
How to Use
Recommended: Install to project (local)
mkdir -p .claude/skills
curl -o .claude/skills/dunning-guide.md \
https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/churn-prevention/references/dunning-guide.mdSkill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.
Alternative: Clone full repo
git clone https://github.com/alirezarezvani/claude-skillsThen reference at marketing-skill/churn-prevention/references/dunning-guide.md
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