content-strategy-reference

Name: content-strategy-reference
Author: alirezarezvani

Every piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation.

content strategy reference

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# content-strategy reference

## Searchable vs Shareable

Every piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation.

**Searchable content** captures existing demand. Optimized for people actively looking for answers.

**Shareable content** creates demand. Spreads ideas and gets people talking.

### When Writing Searchable Content

- Target a specific keyword or question
- Match search intent exactly—answer what the searcher wants
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How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/content-strategy-reference.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/content-strategy/references/content-strategy-reference.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/content-strategy/references/content-strategy-reference.md