content-brief-guide

A brief isn't a writing assignment. It's a contract between the strategist and the writer — and when you're both the same person, it's still the contract between your thinking brain and your writing brain. Skip it and you'll rewrite. Do it right and the draft almost writes itself.

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# Content Brief Guide

A brief isn't a writing assignment. It's a contract between the strategist and the writer — and when you're both the same person, it's still the contract between your thinking brain and your writing brain. Skip it and you'll rewrite. Do it right and the draft almost writes itself.

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## Why Briefs Fail (and How to Fix Them)

Most briefs are too vague. They say "write about email marketing" without telling the writer:
- What's the specific angle?
- Who's the reader?
- Wh
How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/content-brief-guide.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/content-production/references/content-brief-guide.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/content-production/references/content-brief-guide.md

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