brand-identity-and-framework

Name: brand-identity-and-framework
Author: alirezarezvani

Anthropic's brand identity is clean, precise, and intellectually grounded. It communicates trustworthiness and technical sophistication without feeling cold or corporate.

brand identity and framework

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# brand-guidelines reference

## Anthropic Brand Identity

### Overview

Anthropic's brand identity is clean, precise, and intellectually grounded. It communicates trustworthiness and technical sophistication without feeling cold or corporate.

### Color System

**Primary Palette:**

| Name | Hex | RGB | Use |
|------|-----|-----|-----|
| Dark | `#141413` | 20, 20, 19 | Primary text, dark backgrounds |
| Light | `#faf9f5` | 250, 249, 245 | Light backgrounds, text on dark |
| Mid Gray | `#b0aea5`

How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/brand-identity-and-framework.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/brand-guidelines/references/brand-identity-and-framework.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at marketing-skill/brand-guidelines/references/brand-identity-and-framework.md