attribution-models-guide
Comprehensive reference for multi-touch attribution modeling in marketing analytics. This guide covers the five standard attribution models, their mathematical foundations, selection criteria, and practical application guidelines.
Content Preview
# Attribution Models Guide Comprehensive reference for multi-touch attribution modeling in marketing analytics. This guide covers the five standard attribution models, their mathematical foundations, selection criteria, and practical application guidelines. --- ## Overview Attribution modeling answers the question: **Which marketing touchpoints deserve credit for conversions?** When a customer interacts with multiple channels before converting, attribution models distribute conversion credit
How to Use
Recommended: Install to project (local)
mkdir -p .claude/skills
curl -o .claude/skills/attribution-models-guide.md \
https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/marketing-skill/campaign-analytics/references/attribution-models-guide.mdSkill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.
Alternative: Clone full repo
git clone https://github.com/alirezarezvani/claude-skillsThen reference at marketing-skill/campaign-analytics/references/attribution-models-guide.md
Related Skills
MARKETING-EXECUTION-PLAN
Marketing Team Expansion — Execution Plan
marketing-skillmarketingexecutionplan
by alirezarezvani · alirezarezvani-claude-skills
MARKETING-EXPANSION-PLAN
Marketing Team Expansion — Audit & Implementation Plan
marketing-skillmarketingexpansionplan
by alirezarezvani · alirezarezvani-claude-skills
attribution-guide
Multi-touch attribution setup, analysis, and reporting.
marketing-skillattributionguide
by alirezarezvani · alirezarezvani-claude-skills
marketing_skills_roadmap
Marketing Team Skills Suite - Implementation Roadmap
marketing-skillmarketingskillsroadmap
by alirezarezvani · alirezarezvani-claude-skills