growth_frameworks

Playbooks for PLG, sales-led, community-led, and hybrid growth models. Includes growth loops, funnel design, and guidance on when and how to switch models.

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# Growth Frameworks Reference

Playbooks for PLG, sales-led, community-led, and hybrid growth models. Includes growth loops, funnel design, and guidance on when and how to switch models.

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## 1. Product-Led Growth (PLG) Playbook

### What PLG Actually Is

PLG means the product is the primary distribution mechanism. Not "we have a free trial." Not "our product is self-serve." PLG means the product creates acquisition, retention, and expansion — and does so at a scale and cost no sales team ca
How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/growth_frameworks.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/c-level-advisor/cmo-advisor/references/growth_frameworks.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at c-level-advisor/cmo-advisor/references/growth_frameworks.md

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