influence-psychology

Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users don''t convert", or "ethical persuasion". For deal negotiation tactics, see

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---
name: influence-psychology
description: |
  Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users don''t convert", or "ethical persuasion". For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious. Trigger with 'influence', 'psychology'.
allowed-tools: Read, Glob, Grep
license: MIT
author: Wond
How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/influence-psychology.md \
  https://raw.githubusercontent.com/jeremylongshore/claude-code-plugins-plus-skills/main/plugins/business-tools/wondelai-influence-psychology/skills/influence-psychology/SKILL.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/jeremylongshore/claude-code-plugins-plus-skills

Then reference at plugins/business-tools/wondelai-influence-psychology/skills/influence-psychology/SKILL.md

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