pricing_strategy

# Pricing Strategy

Pricing is not a one-time decision. It's an ongoing hypothesis about value and willingness to pay. Most SaaS companies are underpriced by 20-40%.

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## Pricing Models

### Per Seat / User

**How it works:** Customer pays a fixed amount per user, per month or year.

**Best for:**
- Collaboration tools (everyone who uses it needs a license)
- Productivity software where value scales with users
- Products where you want viral / network growth within accounts

**Pricing struct