pmf_playbook

How to find product-market fit, measure it, and not lose it. Steps, not theory.

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# PMF Playbook

How to find product-market fit, measure it, and not lose it. Steps, not theory.

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## What PMF Actually Is

PMF is when a product pulls users in rather than pushing them. Signals:
- Users find the product without you telling them about it
- They're upset when it doesn't work
- They bring their colleagues, their friends, their boss
- They build workarounds when a feature is missing

PMF is not:
- Users saying they like it
- A good NPS score with flat growth
- Enterprise custome
How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/pmf_playbook.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/c-level-advisor/cpo-advisor/references/pmf_playbook.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at c-level-advisor/cpo-advisor/references/pmf_playbook.md

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