crisis_playbook

# Crisis Playbook — When Things Go Really Wrong

Crises aren't random. They fall into predictable categories. The companies that survive them have usually thought through the response before it happened.

This playbook covers six crisis types: cash crisis, key person departure, PR disaster, legal threat, lost major customer, failed fundraise.

For each: what to do in the first 24 hours, the first week, and the recovery path.

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## Framework: The First Response

Every crisis response starts wi