brand_positioning

Name: brand_positioning
Author: alirezarezvani

Practical frameworks for defining, communicating, and defending your market position. Not theory — applied tools for CMOs who need to get this right.

brand positioning

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# Brand Positioning Reference

Practical frameworks for defining, communicating, and defending your market position. Not theory — applied tools for CMOs who need to get this right.

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## 1. Category Design Frameworks

### The Category Design Principle

Every product exists in a category — either one you define or one someone else defined. If you're not designing your category, your competitors are designing it for you, and they'll design it to exclude you.

**Category design is not renaming a

How to Use

Recommended: Install to project (local)

mkdir -p .claude/skills
curl -o .claude/skills/brand_positioning.md \
  https://raw.githubusercontent.com/alirezarezvani/claude-skills/main/c-level-advisor/cmo-advisor/references/brand_positioning.md

Skill is scoped to this project only. Add .claude/skills/ to your .gitignoreif you don't want to commit it.

Alternative: Clone full repo

git clone https://github.com/alirezarezvani/claude-skills

Then reference at c-level-advisor/cmo-advisor/references/brand_positioning.md